Ford Motor Company Bids Goodbye to India

Case Code: BSTR637 Case Length: 9 Pages Period: 2010- 2021 Pub Date: 2022 Teaching Note: Available

Price: Rs.300 Organization : Ford India Industry : Automotive Countries : India Themes: Business Failure

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case “Ford Motor Company Bids Goodbye to India” deals with the reasons why Ford India exited the Indian market and how its exit affected the various stakeholders involved. The case starts with a brief history of the company along with details of its operations in India. It then touches upon the reasons that led to Ford India shutting down its operations and quitting India. The case further highlights the impact of the company’s exit decision on the Indian automobile market along with Ford’s restructuring plans. The case ends with the future plans of the company.

Issues

The case is structured to achieve the following teaching objectives:

• Evaluate the various factors that influence the growth of a business.
• Analyze various exit strategies adopted by companies.
• Understand the restructuring strategies followed by companies.

Contents

Introduction
Company Background
Ford in India
What went wrong?
Ford’s Restructuring Plans
Experts’view
Impact of Exit
Road Ahead
Exhibits

Keywords

Ford India Limited; Exit Strategy; Restructuring; Contract Manufacturing; Platform Sharing; Business Restructuring; Wrong Product Positioning

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